- April 29, 2019
Beware Cheap Imposters – Is It ByBenji Biltong Or Simply Niltong?
For us, one of the many positives of being a one ingredient treat producer, is that you, the pet treat purchaser, can have absolute confidence in knowing exactly what you are actually feeding your dog.
Always worth mentioning, that treats should be considered as a reward or training tool, and therefore used only as an addition to your dogs daily diet and feeding regime. For this very reason , even more important to know that all the good work you do to create a balanced and wholesome meal plan won’t be compromised by any cheap rogue imposters, who masquerade under the guise of a high value option in packaging only , rather than product authenticity and standard…and even call themselves biltong!!
Meat is just meat isn’t it?
Look up the definition and you’ll be told that meat is simply the flesh of an animal. Note, that is not a tendon or a sinew or gristle or any other “byproduct”, but the flesh, so yes meat should be exactly that….meat is pure meat!
Regulations within the pet industry re labelling, support that all information given must be truthful and not misleading about the nature and quality of the product. The law requires a statutory statement to be put on packaging and labelling , so consider, that when treats are sold loosely or out of any closed pack , it falls to you to ask about the products journey to the the treat table. The look of a treat can be very deceptive when stacked or displayed amongst it’s competitors and after all, your dog has to rely on you to do the detective work for them. Some dogs may wag their tails at any old treat waved under their eagerly twitching noses , but they might as well go and raid the dustbin if what you are mistakenly feeding them is rubbish!
The message we wish to send out, is one of awareness of the meat treat impostors. The “looky likey” products that may claim to be 100% meat, but are anything but.
Back to basics…
There’s a reason that animals in the wild have been observed to leave not only the carcass, but much of their prey,after catching. You would imagine that they would devour everything for survival, or at least reserve for later. The idea is , that when prey are relatively easy to come by, it pays to eat only the good parts. It may take far too much energy and effort to chew the last bits of low quality scraps, the parts that remain after the main meat has been consumed and left waiting for the vultures!
Our treats are that high value, one ingredient must have , and that one ingredient is the very top quality your dog will find in a beef treat.
If all treats look the same how can your dog determine which is actually a dressed up scrap and what is actually the very best they can and should consume?
How will your dog know it’s Biltong?
Authentically produced Biltong has an intensity of aroma and flavour second to none. Biltong is not a trend or a fad , and it certainly isn’t a new addition to an existing range of meat products, meaning you can’t simply call your product “Biltong”…dogs will be very disappointed!
Authentic Biltong, has a unique production process that distinguishes it from any other, and the key that unlocks this intoxicating taste sensation is in the marination of the meat. Here at ByBenji, we have created a unique blend of dogfriendly marinade, that has been produced with care and attention, along with many years of Biltong knowledge and history to uphold the reputation of the biltong experience. Without this process there is no added aroma, no added intensity permeating throughout the meat and absolutely no authentic product.
If pets could read the labels we know exactly which they would choose, but, until that day, it’s up to you to seek out the ByBenji from the imposters, remember, if it’s not ByBenji Biltong it’s simply Niltong!
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